Aberdeen Research Report -
The Chief Service Officer's Guide to Service Revenue
At Aberdeen’s 2009 Chief Service Officer (CSO) Summit, 31% of polled CSO’s indicated service-led revenue generation as the top goal of their business in 2010. Collaboration, contract management and customer insight form the cornerstones to any program aimed at developing service-led revenue streams. It is in each of these categories where the Best-in-Class distance themselves from their peers in the endeavor of generating substantial revenue streams from the service side of the business. For those organizations revenue generation is much more than a trend, it is the cornerstone for sustainability in an extremely challenging and competitive economic environment.
This report reviews the survey results as well as Aberdeen’s insight into developing and sustaining service-led revenue streams.
This report reviews the survey results as well as Aberdeen’s insight into developing and sustaining service-led revenue streams.
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